When you hear Protected Destination of Origin what exactly comes to mind? Because PDO is used to denote much more than origin. It embodies a product’s qualities; qualities that are attributed solely to a particular geographical location. In fact, the PDO designation reflects both natural (i.e. environmental conditions, climate, soil) and human factors (production, processing, preparation). And although PDO is used primarily to safeguard the consumer, it also serves as a growth driver, especially in cases when it is given to disadvantaged or remote areas. Building on the visibility of a product produced in a certain region is a certain way to raise awareness and generate income for the local producers. The islands of the Aegean fall precisely under this category.